Poo~Pourri
Packaging, Email and Social
Creative Director: Nicole Story
Art Director: Lindsey Juckem
Designer: Jessica Lee
Illustrator: Undiscovered Creator. If you know who the talented artist is , I'd love to give them credit.
Packaging Redesign
A collaborative team effort to create a cohesive brand look that could go from selling at QVC and online to selling at specialty retail stores. Jess Lee came up with the pitch deck that helped revamp the entire Poo~Pourri line. The goal was to have each scent keep their unique personality and boutique look while keeping a cohesive brand that could be recognized anywhere. My focus was in the details- having hidden easter eggs that played tribute to the old scents packaging while having a refreshed iconic look.
BEFORE PACKAGING DESIGN
Each scent had it’s own unique look and personality.
AFTER PACKAGING DESIGN
Each scent keeps it’s unique look and personality while maintaining a more cohesive brand identity. Elevated hand drawn illustrations with logo and copy in a fixed layout.
Social
TBD
